Apr 23
10

Google Ads To Deprecate Non-Last-Click Rules-Based Attribution Models: First Click, Linear, Time Decay & Position-Based Attribution Models

Google announced that it would deprecate non-last-click rules-based attribution models in Google Ads and Google Analytics starting in July 2023 and then completely by September 2023.

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Google Ads To Deprecate Non-Last-Click Rules-Based Attribution Models: First Click, Linear, Time Decay & Position-Based Attribution Models

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